Michelin required a new way of rewarding loyal customers incorporating fuel. The solution had to be simple yet effective with a quick turnaround for customers receiving rewards and linking fuel and Michelin’s brand promise.
The solution is a Fuel Gift Card in the form of a Prepaid MasterCard®. Michelin provide the details of all qualifying customers who then receive a Fuel Gift Card loaded with a pre-determined value, based on the size of tyres purchased. Cards are then sent directly to the customer.
Once the customer receives their card they simply activate it and it is ready to use at any petrol or service station* displaying the MasterCard Acceptance Mark in the UK. *Excludes pay at pump
Customers are able to keep track of the remaining balance through their online account or via a dedicated hotline.
With over 30% more customers participating than expected Michelin has now launched a second promotion and are continuing to reward loyal customers with fuel gift cards.
“Given the volatility of fuel prices, the cost of fuel matters greatly to drivers and the chance to receive free fuel is an attractive prospect. P&MM’s new Fuel Gift Card is the perfect fulfilment mechanism for this promotion as it can redeemed so easily at all manned fuel stations in the UK. We are delighted with the results to date.”
Helen Stoddard, Operational Marketing Manager
The Spree team would love to hear from you!
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