Football club affinity credit cards are a great way for fans to show their support for their team, and they have benefits for the clubs that run them as well: some affinity cards give a donation to youth teams when the card is used for the first time, and they can increase engagement with the club’s fans by opening up another communication channel.
However, football club affinity credit cards don’t offer fans much for their loyalty.
Fans may receive special offers and information about the club, or it’s marketing partners, and even a free gift when they sign up. Whilst some football credit cards also offer points-based rewards programmes that enable fans to redeem their points for official merchandise or experiences, such as a tour of the ground.
But, they can lead to supporters scoring a financial own goal
Blinded by club loyalty fans will sign up to a football credit card, and may incur interest charges or risk going into debt if they don’t pay off their balance in full each month. Making them a bad choice for fans that never clear their balance.
For fans that aren’t disciplined enough to pay off their credit card balance each month, they could be burdened by high-interest rates that will only put them further into debt. And that’s of course if a fan can get a credit card in the first place as credit card companies don’t have to accept every fan that applies, and even if they do accept a fan as a cardholder, then they may not get the best interest rate. Not many consumers realise that credit card companies don’t have to offer the advertised interest rate; in fact the advertised interest rate is often only available to those fans that have the best credit rating.
Prepaid cards are a better option
A better option is for a football club and their supporters is to use prepaid card technology. Prepaid cards allow cardholders to load a particular amount onto the card as and when they like, and they can only spend the amount pre-loaded, making them ideal for fans and an excellent promotional mechanic for clubs who are looking to increase supporter engagement.
Our Football Rewards Card is a fantastic new solution designed to reward fans and help them give back to the club they love.
What is the Football Rewards Card?
Our Football Rewards Card is a prepaid MasterCard® card which users can spend anywhere that bears the MasterCard logo – that’s over 36 million outlets worldwide! It also offers both clubs and their supporters an unbeatable range of exclusive cashback offers.
Each time the Football Rewards Cardholder uses their card at one of our retail partners, they’ll be awarded cashback. The cashback they can earn is unlimited, it can be used to renew their season ticket or pay for everyday purchases, which makes owning a club prepaid card really rewarding.
Not only does the Football Rewards Card offer its users an extremely competitive amount of cashback compared to other card providers, but as a prepaid debit card, it offers cardholders endless opportunities to spend without the risks associated with credit or debit cards.
Compare the Football Rewards Card with an affinity credit card
Football Rewards Card
Rather than let supporters loyalty wither towards the bottom of the league, perhaps it’s time more football clubs switched to prepaid cards and gave their fans greater rewards for their loyalty?